BRAND ZAMBIA INITIATIVE LAUNCHED

President Hakainde Hichilema recently introduced the Brand Zambia Initiative, a strategic campaign designed to elevate the nation’s global reputation and foster economic prosperity. 

By centering the movement around the slogan "Zambia Moves You," the government aims to attract international investment and establish the country as a premier tourism destination. 

The initiative calls upon every citizen, from private business owners to government officials, to actively promote and protect their cultural heritage. 

Supported by the United Nations Development Programme, the project emphasizes the importance of national unity and positive storytelling to reshape how the world perceives the country. 

Ultimately, the program seeks to harness Zambia's natural wealth and historical legacy to inspire patriotic pride and sustainable development.